12 Top eCommerce Development Trends for 2023

ecommerce development trends

The eCommerce industry has grown exponentially in the last decade and shows no signs of slowing down. At this rate, eCommerce will likely account for more than $1 trillion in sales by 2023 – and that’s just online sales! With this kind of growth, staying up-to-date on the latest eCommerce development trends is crucial to ensure your business stays competitive, streamlined, and optimized.

With so many options, new companies popping up every day, and increasing numbers of consumers shopping online, it’s no wonder why! As we move into the future, certain trends will continue to develop, and eCommerce developers should know what’s coming next to ensure they’re staying on top. The following trends will impact eCommerce development by 2023, so you must understand them to prepare your website accordingly! Let’s get started

1. Mobile commerce will be on edge

ecommerce development trends

In a world that is getting more mobile by the minute, retailers need to stay competitive by adopting new trends in the eCommerce industry. Of course, retailers have been following eCommerce development trends since the beginning.

Mobile commerce is one such area that has gained much attention in recent years and will continue to shape the industry in ways we could never have imagined. As a whole, eCommerce is not just about interacting with products virtually; it’s more about taking advantage of digital capabilities across all channels and generating high levels of customer engagement through your content strategy.

Retailers who want to keep up with the trends are embracing what experts call mobile-first or mobile-only shopping experiences that make consumers feel like they’re buying from a store on their phone or tablet.

By 2024, there will be an estimated 8 billion smartphones on Earth. Consumers are using them at an increasing rate for everything from searching out information to buying goods and services online. The same holds for tablets: Apple predicts its iPad sales alone will double over the next year. Some importance of m-commerce are:

  • The increasing popularity of m-commerce means companies have more ways than ever before to reach consumers. E-commerce businesses are no longer bound by the limits of a physical storefront, which provides immense opportunities and opens up new avenues for growth.
  • Unlike conventional e-commerce, m-commerce thrives on user convenience. Customers want what they want when they want it, regardless of where they are in their everyday lives, and mobile commerce offers a more streamlined shopping experience that meets those needs.
  • M-commerce strengthens a company’s customer loyalty. The personalization offered through these platforms connects customers with brands on an intimate level and fosters deep bonds that lead to repeat purchases in the future. For example, Priceline sends users a travel tip daily, while Bloomingdale sends them beauty tips; both cater to customers’ interests and make them feel like part of the brand.
  • Mobile devices offer easier access to promotions and discounts. It can be difficult for shoppers to keep track of sales in-store as they often end quickly or aren’t publicized well enough; mobile gives them notifications right at their fingertips, so there is never any question about what deals are available at any given time.
  • Businesses using m-commerce technology enjoy higher conversion rates due to increased accessibility from anywhere.

2. Omnichannel will still be popular

Since it first gained popularity, Omnichannel has been the go-to approach for brands looking to integrate their offline and online businesses into one cohesive operation. The next wave of Omnichannel would shift focus from a company’s physical store or location to build upon its digital footprint as they expand its customer base on various networks.

With up to 91% of customers conducting some form of research before purchasing, retail companies must take advantage of this period when they can still make an impression on shoppers before they make a decision. Some benefits of omnichannel presence are:

  • Getting customers that may not have originally considered your business because of physical location or niche interest.
  • Minimizing investment in retail space or equipment
  • Letting you experiment with marketing without worrying about negative ROI on your physical business
  • Solving technical limitations of some channels like limited store hours, product search, and no barcodes. -ensuring every customer is treated the same across every channel.
  • Avoid communication breakdowns when multiple teams are working on different channels.
  • Giving each channel equal weight so customers don’t get frustrated if they can’t find what they’re looking for or think they’ve been left out if it’s only offered elsewhere.

3. Voice Shopping Will be More Prominent

ecommerce development trends

Voice shopping is becoming increasingly popular, as both consumers and retailers see the benefits. Voice shoppers can browse products with their voice, quickly compare them, and then buy with one command in a matter of seconds.

Voice shopping is also great for people who have trouble seeing or reading and want to get what they need without moving. If you haven’t started considering voice shopping as an option, it’s time to start thinking about your audience! Here are some tips for Voice Shopping eCommerce development:

  • Speak Clearly – If your customer can’t understand what you’re saying, they won’t be able to place an order. Make sure to enunciate each word so they can understand the product and place an order.
  • Provide a Phone Number – Voice shoppers may want to contact customer service if they have any questions about the product or want clarification on the price before placing an order. Ensure to provide your phone number so they can call and ask questions without feeling awkward.
  • Have Multiple Language Options – If you don’t offer voice shopping in multiple languages, it could mean fewer sales from international customers who may not be fluent in English.

4. More attention to data protection

According to industry experts, data protection has become a major part of eCommerce development trends in the past few years. One of the primary goals of many stores is protecting their customers from malware or hackers who could otherwise leak sensitive data.

To do this, many stores offer a secure shopping experience by only collecting information necessary to complete purchases and storing it on secure servers with strong firewalls. As new methods of safe data storage are developed, more store owners will begin to adopt them so that they can offer shoppers peace of mind when browsing online. Here are some tips for data protection in e-commerce development:

  • Ensure security protocols on checkout pages with SSL/TLS encryption, validation of customer’s identification at checkout, and data encryption for any sensitive information stored on the system.
  • Include customer reviews with ratings and social media reviews. This helps customers make an informed decision before they buy your product or use your service. Reviews also give you valuable feedback on what changes need to be made to serve future customers better.
  • Encourage customer loyalty by providing rewards such as discounts and coupons for their continued business.
  • Keep up-to-date with new technology as it emerges by investing in more current hardware and software tools.
  • Invest in cyber-security measures such as monitoring network traffic (incoming and outgoing), malicious code detection systems, intrusion detection systems, firewalls, endpoint security solutions, two-factor authentication methods, audits of processes and procedures, and staff training programs on data handling standards/best practices.
  • Research your competition to see how they handle this issue to help prevent them from taking advantage of yours. All these steps will ensure that you provide the best quality products for your customers, making them feel safe when purchasing from you.

5. Livestream Shopping

Online shoppers have already grown accustomed to Livestream shopping, with companies like Wishtrend and Nike building up huge businesses based on this business model. Even video-game giant Twitch is getting in on the Livestream shopping game. But it is Amazon who is leading the charge.

Amazon Prime Wardrobe, a relatively new venture that allows customers try clothes at home before they buy them, has made Livestream shopping a popular option for those who can’t make it into physical stores – and it’s all due to how easily live streaming lowers consumers’ barriers of entry: A lot of people don’t want to take their kids or pets into physical stores because they know they’ll end up buying something. Livestreaming eliminates these barriers. Here are some benefits of Livestream shopping:

  • The ability to save and archive live streams of your favorite shops or brands
  • Visibility of new merchandise, with upcoming releases in the calendar and updates on popular items
  • Faster and more convenient returns process, eliminating traditional post office visits
  • Support for customers who want face-to-face assistance but don’t live near a physical store
  • Optionality to chat with stylists from anywhere in the world without scheduling an appointment in advance
  • Access to different styles and sizes that can be ordered instantly if they are not available in stock
  • Ability to try before you buy – while streaming products, consumers can click try now or add to cart without having them delivered
  • Increased convenience – video chatting with customer service representatives via live streaming reduces wait times and allows shoppers to be anywhere when it’s most convenient for them

6. Shoppable Video Ads

Ecommerce development trends

One of the more exciting trends we see lately is Shoppable Video Ads. These videos allow users to shop without having to leave the video. The user clicks on products from within the video and can see pricing, size, and stock before buying them directly through their browser or mobile device. These videos have shown up to 50% higher conversion rates than traditional pre-roll ads!

For example, Sephora saw a lift in conversions by 21%. Not only are they boosting conversions, but they are also increasing engagement with an increase in view time by 17%. Another great advantage of shoppable video ads is that people can engage with them on any platform. Here are some benefits of Shoppable Video Ads:

  • Shoppable video ads are proving popular with brands, who find they help create a more immersive and interactive shopping experience.
  • To take full advantage of the benefits, be sure your content includes compelling graphics that accurately display product size and shapes and realistic, high-quality imagery.
  • Incorporate pricing within the video ad by including an accurate price on each item in the presentation (and include any other information or features relevant to making a decision).
  • With this type of increased personalization and interactivity, shoppers will be more inclined to interact with your brand and make purchases—driving traffic back into your store.
  • The beauty of shoppable videos is that they don’t require consumers to change their shopping habits; rather, they add another layer to what they’re already doing online.
  • A shoppable video is designed so that you can click on one of the items being showcased at any point in the video and move through the checkout process without having to leave the site.
  • It also allows brands to keep customers engaged over a longer period instead of just clicking away when they see something else interesting pop up on their screen.
  • As a result, retailers have seen higher conversion rates from both new and returning customers due to lower bounce rates after watching their shoppable videos than their non-shoppable counterparts.

7. Augmented Reality

Virtual reality has been in the eCommerce spotlight for over a decade. In recent years, however, augmented reality has been on track to change how people shop. Virtual overlays of product information will be visible throughout a store in real-time through futuristic headgear or transparent eyeglasses.
It doesn’t stop there: some believe that one day, you’ll be able to point your smartphone at an object and purchase it without ever needing to interact with a salesperson.

The convenience of augmented reality promises numerous benefits for eCommerce developers and end-users. As eCommerce continues to evolve and become more competitive, new technologies and applications are being introduced that improve the customer experience. One such technology is Augmented Reality (AR).

This can be an effective way of enhancing the customer experience when done correctly. AR gives customers a real-time product experience, helps them visualize where their purchase will go in their home or office, and see what clothes will look like on them before they purchase it. These benefits highlight how AR enhances the customer experience when utilized correctly by businesses. It creates realistic experiences and improves customer satisfaction.

This trend is impacting the industry through innovation, from clothing and furniture visualizations to interactive product demonstrations. Here are some ways Augmented Reality improves the customer experience:

  • Helping customers visualize how items would look in their homes- If you’re selling furniture or any other item requiring placement within a space, customers might not know where things would work best without first seeing it through your website’s live view feature. With AR, consumers can see these virtual products come to life right from your website’s live view feature.
  • Enhancing product visualization – Buyers need to know exactly what they’re purchasing before committing to purchase online. With AR, customers can access close-up shots of products, detailed 360° views, and anything else that would help illustrate what they’re about to buy. With augmented reality, shoppers have no problem knowing exactly what they’re buying. Educating customers on store locations – Sometimes, people aren’t aware of a store’s location until it has been mentioned multiple times during a conversation. But with augmented reality apps, users always know where the nearest store is located because their phone can show them directions while talking face-to-face with someone who needs assistance finding the nearest location!
  • Interactive product demonstrations – By using augmented reality apps instead of static pictures or videos in tutorials and demos, retailers increase the chances of helping someone make a purchase decision. ecommerce development trends, ecommerce development trends,
  • Helping customers visualize how items would look in their homes- If you’re selling furniture or any other item requiring placement within a space, customers might not know where things would work best without first seeing it through your website’s live view feature. With AR, consumers can see these virtual products come to life right from your website’s live view feature.
  • Enhancing product visualization – Buyers need to know exactly what they’re purchasing before committing to purchase online. With AR, customers can access close-up shots of products, detailed 360° views, and anything else that would help illustrate what they’re about to buy. With augmented reality, shoppers have no problem knowing exactly what they’re buying. Educating customers on store locations – Sometimes, people aren’t aware of a store’s location until it has been mentioned multiple times during a conversation. But with augmented reality apps, users always know where the nearest store is located because their phone can show them directions while talking face-to-face with someone who needs assistance finding the nearest location!
  • Interactive product demonstrations – By using augmented reality apps instead of static pictures or videos in tutorials and demos, retailers increase the chances of helping someone make a purchase decision.

8. Location-based Marketing

Mobile shopping is predicted to grow by 40% in the next three years, with 43% of shoppers using their phones at work. This statistic signifies an exciting and growing trend in mobile technology that retailers can capitalize on through geo-fencing, in-store beacons, and other location-based marketing.

Retailers can tailor messages and special offers depending on where a customer is browsing or where they last purchased from them, but this does not mean that other platforms should be ignored. Online customers are still just as important as those who shop offline. Having diverse channels will ensure that you are never failing customers looking for a way to purchase your products. Here are some benefits of location-based marketing:

According to Fortune, 73% of consumers want a personalized experience and are willing to change their shopping habits to get it. Location-based marketing can help deliver this custom experience with seven benefits:

  • Relevant Marketing: It creates personalized campaigns that align with customers’ interests and locations.
  • Personalized Experience: It provides clients with an intuitive personalization without the hassle of asking questions during the purchasing process. – Efficient Delivery Process: With these campaigns, retailers do not need bulky warehouses or inventory since all orders are delivered within hours of placing them. – Contextual Content Based on Interests: These campaigns can be more targeted because of where someone is located
  • Geographically or demographically speaking. For example, people in a high-end retail area might see ads for high-end goods. And customers who don’t typically buy clothes would not see those ads.
  • Unique Experiences: They offer businesses new ways to provide one-of-a-kind experiences tailored to what someone may want at any given time (think In and Out Burger campaigns). – Superior Return on Investment: The ROI from social media campaigns has increased by 61%, while the cost per lead has decreased by 33%. One company could generate $1 million worth of sales through Facebook advertising alone.
  • Location-based marketing can ensure you never miss out on customers due to a lack of availability in your store or products. And the benefits don’t stop there!

9. Ethical and Sustainable Consumption

Consumers are demanding that the companies they choose to buy from giving back. Smaller items like clothes, foods, and toys can be sustainable when they are made of natural materials by responsible manufacturers who know how their industry impacts the environment.


Larger items like furniture and appliances can also be sustainable if they are made by responsible manufacturers or vendors who source their materials responsibly and sell them at a reasonable price.

Companies will have more consumers walking in their doors if they actively make efforts towards sustainability by using eco-friendly or recycled packaging, reducing waste through green initiatives like donating clothes or food that still has some life left in it, or giving back to society with charitable donations.

Social responsibility as a business model isn’t just an act of kindness; it is an investment in company longevity. As retailers focus on this emerging trend, we’ll see big names become leaders in ethical and sustainable marketplaces.

10. Building shopping communities


Shopping communities are a great way to encourage repeat visits by establishing an ecosystem of eCommerce buyers and sellers in the same area. Building these communities is a great way to promote your products, as you’ll see your target market shopping with other sellers on the site. People will share photos, videos, opinions, and more, all of which will be seen by others interested in the product they’re looking at. Sharing what they’re doing and enjoying can inspire others to shop there too!

When building these communities, it’s important to keep some basics in mind. For example The most important thing when building an online community is establishing trust between members through transparency with clear guidelines around how transactions should take place.

11. Automation will continue to be a trend throughout 2023

In 2023, automation will continue to be a trend throughout the online shopping industry. This trend is about two things: delivery and convenience.

Firstly, the rise of automation in eCommerce will allow companies to provide a more streamlined service by increasing the speed at which packages are processed and reducing manual labor.

Secondly, machine learning will play a role in making tasks simpler and faster to execute- filling out forms on an ordering platform or providing an estimate of wait time on an order. With these changes coming into fruition, eCommerce companies will have to stay ahead of the curve regarding technology and new ways of handling processes–because as soon as they gain traction with one group, others can quickly follow suit and beat them to the punch line.

12. Shopping in Metaverse

The rise of AR and VR technologies has pushed commercial space into a new era. Many eCommerce tools have been developed in this space. While many of these tools are still in their infancy, they are worth exploring with the potential they offer. With the advent of virtual reality, it is possible to shop without leaving your home or office and experiment with different furniture layouts before making a purchase. Imagine being able to design your dream kitchen layout or mix-and-match color schemes on your living room walls without even touching paint!

Conclusion

Ultimately, what eCommerce’s future will look like is anybody’s guess. There are so many exciting possibilities, and I can’t wait to see how things progress. The thing is, we’re running out of time! To stay up-to-date on eCommerce trends and ensure that your business stays competitive in a rapidly changing marketplace, you should start talking with expert and hire eCommerce developer before all the best opportunities have already been taken. Investing in talented developers today means you’ll sleep better at night knowing that you’re secure in the industry and ready for anything it throws at you.

Hey! I am Ryan Roy. Sr. software technology consultant at StandardFirms. I have 10+ years of expertise in provide software technology related advises to small businesses as well as large enterprises. I also love to write down my experience through blog in StandardFirms. You can connect with on my LinkedIn profile or by commenting in blog. Hope you like my blog.

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